There is a tremendous amount of pressure on the Print industry these days. The newspaper subscriptions have gone significantly lower and more people are beginning to get their news online. The only way for dinosaurs who run the print industry to stay relevant today is to incorporate & embrace the new technology in order to stay relevant.
Esquire Magazine has released an online interactive version of their latest issue thank to this new technology. There are markers on the printed issue that you can point to your computer screen and launch the interactive piece. Watch the video to get a better idea!
THINK WITH ALEC 
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