American Giant is running Facebook and Twitter ads during the next few weeks to push a 90-second online video that features a handful of male senior citizens lamenting the ways of modern youth.
One of the video’s better moments involves an elderly gentleman commenting on young men and their droopy pants: That’s what belts are for!
American Giant, which makes sweatshirts aimed at young men and women, hopes its paid social promos generate additional interest in the spot. The San Francisco-based e-commerce start-up also plans to run display ads for the juxtaposed-leaning appeal, which entails a “Don’t Get Comfortable” tagline.
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