BMW and Audi are two German rivals that have always been fond of taking shots at each other – that’s nothing new. But this rivalry has spawned a new battle where creativity and ad budgets are the weapons.
According to Audi Huntington Beach, It all started with a billboard in Los Angeles, CA. This seemingly innocent ad along Santa Monica Blvd. started a steady game of advertising one-upmanship that has included different media, and has even spread around the world.
THINK WITH ALEC 
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