THINK WITH ALEC

Google sees its role in social commerce as part of it’s larger commerce objective to organize the world’s shopping information and make it universally accessible and useful. From a shopper perspective, Google’s primary objective is to drive users to the best places online/offline to complete their shopping task, whether research or transactions. From a retailer perspective, Google’s objective is to connect retailers with shoppers and provide retailers with data to improve the online shopping experience they offer.