H&M uses data and AI at its Times Square flagship store which has voice-activated mirrors created by Microsoft and a pair of Stockholm-based agencies. Look at the mirror long enough and facial recognition “wakes it up,” offering personalized style advice, as well as QR code-activated discounts and selfie opportunities.
This tech unit lets consumers customize their own shopping experiences and have fun through this experience.
#Personalization #AI #H&M #Microsoft
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