“Design thinking is a human-centric approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown, CEO of IDEO
In other words, design thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer). Design thinking also utilizes elements from the designer’s toolkit like empathy and experimentation to arrive at innovative solutions. By using design thinking, you make decisions based on what future customers really want instead of relying only on historical data or making risky bets based on instinct instead of evidence.
Success rate of design-led companies
When design principles are applied to strategy and innovation the success rate for innovation dramatically improves. Design-led companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 211%, according to a 2015 assessment by the Design Management Institute1.
Distinctions Between Design and Design Thinking
“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
— Steve Jobs, from the New York Times article “The Guts of a New Machine.”
“Design is the action of bringing something new and desired into existence—a proactive stance that resolves or dissolves problematic situations by design. It is a compound of routine, adaptive and design expertise brought to bear on complex dynamic situations.”
—Harold Nelson, The Design Way
…………………………………………………………………
#designthinking #Interactiondesign
Sources:
- https://www.creativityatwork.com/design-thinking-strategy-for-innovation/
- https://www.interaction-design.org/literature/topics/design-thinking
- https://www.ideou.com/pages/design-thinking
- https://hbr.org/2008/06/design-thinking
References:
- 1 The Design Management Institute DMI Value Index 2015, retrieved from https://www.dmi.org/page/2015DVIandOTW
THINK WITH ALEC 
Leave a comment