A recent study by Temkin Group found that 86% of customers who have a great experience will repurchase, as opposed to just 13% of those whose experiences are less than satisfactory. And not only will customers who’ve had great experience buy again, research has shown that they’ll also buy more. According to The Harvard Business Review, customers who have the best experiences with brands spend as much as 140% more than those who weren’t happy with their experience.
These are consumer expectations:
33% of respondents expect brands to anticipate needs before they arise.
70% say it’s important that brands understand a consumer’s individual situation (e.g. marital status, age, location, etc.) when they market to them.
74% expect companies to “treat me as an individual, not as a member of some segment like ‘millennials’ or ‘suburban mothers’.”
Sources + References:
https://www.clickz.com/
https://www.sitecore.com/products/sitecore-experience-platform
THINK WITH ALEC 
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