THINK WITH ALEC

Thyssenkrupp

Elevator company Thyssenkrupp recently started using VR in many of its global showrooms so that customers can truly experience a Thyssenkrupp elevator or stairlift instead of reading a catalog. Customers can see how the item would look and work in their space and better understand the technology that goes into creating a powerful elevator.

Knotel

Knotel designs personalized workspaces for small companies, but putting customers in the offices was the best way to improve up the overall experience. Knotel built a pop-up showroom in New York for potential customers to walk through flexible office spaces and work with representatives in person to design their perfect office space. 

Coca-Cola

A major problem for B2B Coca-Cola customers was visualizing how the vending machines or coolers would look in their space. Coca-Cola turned to AR so that customers can see how each type of beverage display would look and fit in their store. Being able to see exactly how the design works in the space helps customers feel more confident in their purchase. 

Nationwide

Insurance company Nationwide runs a department called the Office of Customer Advocacy to help B2B clients better understand their policies and payouts. Instead of leaving customers in the dark during the often-complicated insurance process, Nationwide advocates for customers and collects data to continually improve.

Hubspot

Hubspot customers are acknowledged and welcomed to the website right away with a chatbot called HubBot. The bot asks a few basic questions to understand the customer and get the right human agent to connect. HubBot can answer questions and streamlines much of the overall experience. 

Bell Canada

B2B communications company Bell Canada proactively finds ways to solve customers’ problems by identifying common questions or issues. When the company sees a trend in customers calling with a particular question, it creates self-service solutions such as phone instructions or email directions to help customers solve the problem on their own without having to call the company. 

Cisco

It’s one thing to see an item in a catalog, but it’s another to experience it in real life. Cisco used AR and VR technology to create an interactive product catalog customers can access anywhere in the world. The technology allows customers to see products in 3D and imagine them in their business before actually making the purchase.

Paycor

Aside from its payroll solutions products, Paycor also runs an HR Center of Excellence to serve as a resource for all HR issues. The company gathers data from 30,000 HR and finance professionals to provide its customers with real action plans to drive success in all areas of their businesses.

Hexagon

To build a transparent relationship with customers, industrial IT solutions company Hexagon created an AR version of its annual report. Customers and shareholders can see a virtual demonstration of products in the report on their smartphone to see all the features and get authentic updates from the company.