THINK WITH ALEC

User experience elements related to speed and ease of use can significantly affect SEO performance. 

Here are some broad areas of user experience that matter the most:

• Performance: Your pages must load quickly and be responsive. Google generally wants to prioritize those pages.

• Mobile experience: With Google’s move to mobile-first indexing, having a site that works well on mobile devices is extremely important. Good mobile UX could help improve your rankings on Google.

• Design and layout: Arranging information logically, using good formatting, and featuring easy-to-read content makes users’ time on your site more enjoyable, which could translate to better SEO performance.

• Usability: Ensuring you have intuitive navigation, clear buttons, and an accessible site that all users can easily interact with goes a long way toward improving your UX.