THINK WITH ALEC

Be Like George

If you’ve ever felt stuck in your career, unsure of your next move, or too intimidated to go after something bigger—allow me to introduce your new career coach: George Costanza.

Yes, that George. The neurotic, balding, jobless best friend from Seinfeld. The one who famously lived with his parents, fumbled every relationship, and somehow managed to mess up just about everything he touched… until he had one life-changing realization:

“If every instinct you have is wrong, then the opposite would have to be right.”

In one of the show’s most iconic episodes, George decides to ignore all his usual instincts and do the opposite. The result? He gets a job with the Yankees. He stands up for himself. He finally feels like he’s winning at life. It’s funny, absurd, and—if we’re being honest—a little inspiring.

So, what does “doing the opposite” look like for you?

• Are you unemployed and thinking you’re not qualified for that bigger role? Apply anyway.
• Are you a small business owner who’s been waiting for the perfect moment to scale? Make the move.
• Are you unhappy in your job but telling yourself it’s safer to stay put? Challenge yourself to find something better.

The truth is, comfort is a sneaky trap. It convinces us to play small, stick to what we know, and wait for stars to align. But sometimes, the thing holding us back isn’t circumstance—it’s the voice in our head saying, “Don’t do it. It’s too risky.”

When that voice shows up, ask yourself: What would Opposite George do?

This isn’t about throwing caution to the wind or making reckless decisions. It’s about testing your assumptions. It’s about asking, “What if the thing I’ve been avoiding is actually the exact thing I should lean into?”

Professional growth isn’t always linear. Sometimes it requires a little rebellion. A little humor. A little George.

So if you’re hesitating, doubting, or stuck in the loop of your own instincts… maybe it’s time to shake things up.

Be bold. Be opposite. Be George

Here is the full video and reference if you like to watch it.