If you’ve been in marketing long enough, this cartoon hits a little too close to home. Every decade, our industry grabs onto the next “silver bullet”.
✅ 80s: Big-budget TV campaigns
✅ 90s: Dot-com rush
✅ 00s: Social followers
✅ 10s: Data, data, and more data
✅ 20s: AI agents everywhere
The tools change. The buzzwords change. The pressure changes.
But the core truth stays the same: Marketing is still about understanding people, telling great stories, and creating value that actually matters. AI isn’t replacing that. It’s reshaping how we get there.
The real competitive edge now isn’t the tool itself, but the people who know how to use these tools with intention, creativity, and responsibility.
Those who adopt AI thoughtfully will move faster, experiment more, and unlock workflows that used to require entire teams.
Those who avoid it will feel the gap widen quickly. We’re not just living through another trend. We’re sitting in the middle of a seismic shift in how marketing gets done.
The question every marketer should be asking is simple:
👉 Am I adapting as fast as the world around me?
THINK WITH ALEC 
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