THINK WITH ALEC

Beyond da Algorithm: Tech, Marketing, and AI Insights

Blog posts

  • Subaru OUTBACK Diesel Lineartronic – Lipstick

    Convey the benefits of the Subaru Outback Boxer Diesel’s new Lineartronic transmission, which gives the smoothest diesel ride ever

  • Jeep’s sales strategy – GPS to Get Lost

    Many 4×4 vehicles are sold in Argentina, but most of them never crossed the city limits. In an effort to position Jeep as the iconic 4×4 brand, encouraging people to go to places where others can’t, Leo Burnett created a whole new 4×4 driving experience: a GPS to get lost. The device allows Jeep drivers…

  • Opel Corsa campaign: The First Car Model Named After its Owner

  • DVF Spring 2013 show at New York Fashion Week

    Experience the DVF Spring 2013 show at New York Fashion Week through the eyes of the people who made it happen—the stylists, the models and Diane von Furstenberg herself. All the footage you see here was filmed using only Glass, Google’s latest technology that lets you capture moments from a unique, new perspective. See what…

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THINK WITH ALEC