THINK WITH ALEC

Beyond da Algorithm: Tech, Marketing, and AI Insights

Blog posts

  • 29 WAYS TO STAY CREATIVE

  • Hyundai Santa Fe European Commercial is too hot for Hyundai

    In order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design – the so called Storm Edge design – is placed centrally. With this new design Hyundai pushes the boundaries within their communication. This is perfectly in line with their pay-off slogan: “New thinking. New possibilities.” The…

  • Wonderbra DECODER

    This is the first fully dressed ad from Wonderbra by DIGITAS Paris. Download the mobile app and decode the new campaign (print, outdoor or youTube). You can decode the YouTUBE video here youtube.com/watch?v=Xr6G9ljeUO0&hd=1

  • The Land Rover Escape Key

    Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall,…

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THINK WITH ALEC