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AI + Marketing Professionals Earlier this week, I ran a quick poll on LinkedIn to get a sense of how deeply AI has embedded itself in the day-to-day lives of marketers. The question was simple: How often do you use AI-based tools and applications in your marketing work? The responses were telling — and frankly, not all…
Be Like George If you’ve ever felt stuck in your career, unsure of your next move, or too intimidated to go after something bigger—allow me to introduce your new career coach: George Costanza. Yes, that George. The neurotic, balding, jobless best friend from Seinfeld. The one who famously lived with his parents, fumbled every relationship, and somehow managed…
Did You Know? Did you know that companies investing in UX design see an average ROI of $100 for every $1 spent? Yet, 55% of businesses still don’t conduct UX testing, leading to lost revenue and frustrated users. UX isn’t just about aesthetics—it’s a strategic function that blends research, design, psychology, and data-driven decision-making. The challenge? Structuring a UX team that fosters…
Thematic UX research User experience (UX) research is essential for creating products that meet user needs and expectations. One of the most effective methods for analyzing qualitative UX data is thematic analysis. This approach helps researchers identify patterns, uncover insights, and translate user feedback into actionable improvements. What is Thematic Analysis? Thematic analysis is a qualitative…
THINK WITH ALEC 