THINK WITH ALEC

Beyond da Algorithm: Tech, Marketing, and AI Insights

Blog posts

  • AI-Only Copy Vs. AI-Assisted Copy

    What the Data Really Tells Us About Content Performance As AI continues to transform content marketing, one question remains top of mind: can AI generate effective content on its own, or does it perform better when paired with human expertise? A recent internal study by NP Digital provides a compelling answer by comparing 1,000 articles…

  • How Businesses Can Use Generative AI to Power Up Their Digital Landscape

    Getting Started: A Playbook for Business Stakeholders The key to unlocking value with generative AI is intentional exploration. Start by identifying 2–3 pain points or resource-heavy areas in your organization where content, customer interaction, or data processing is high volume. Think repetitive tasks in marketing, customer service, sales enablement, HR, or documentation. These are prime spots…

  • E-Commerce Platform in 2025: Trends, AI Impact, and Strategic Insights

    Current Landscape In the ever-evolving landscape of digital commerce, choosing the right e-commerce platform has become a high-stakes decision. The Gartner Magic Quadrant for Digital Commerce (2019) remains a solid foundation for understanding vendor capabilities, but a lot has changed since then. AI has emerged as a transformative force, B2B commerce has grown more complex,…

  • AI in Marketing: Everyday Essential or Occasional Luxury?

    AI + Marketing Professionals Earlier this week, I ran a quick poll on LinkedIn to get a sense of how deeply AI has embedded itself in the day-to-day lives of marketers. The question was simple: How often do you use AI-based tools and applications in your marketing work? The responses were telling — and frankly, not all…

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THINK WITH ALEC