Beyond da Algorithm: Tech, Marketing, and AI Insights
Blog posts
-
AGENTIC COMMERCE: WHY BRANDS NEED TO PAY ATTENTION NOW!
Digital commerce has spent the last two decades optimizing the storefront. We’ve improved site speed. Refined navigation. Added smarter search. Built better product pages. Streamlined checkout. Layered in personalization, reviews, and merchandising. And yet, for all the progress, one thing has remained largely unchanged: Most online stores still expect customers to figure everything out on…
-
CRO: WHEN TO TEST, WHEN TO FIX, AND HOW TO DO IT RIGHT
Intro In digital commerce and lead generation, there is often a lot of excitement around A/B testing. New headline? Test it.New CTA? Test it.New product page layout? Test it.New checkout flow? Test it. And while experimentation absolutely has its place, one of the biggest misconceptions in digital growth today is that CRO and testing are…
-
THE NEW VISIBILITY WAR: SEO VS GEO VS AEO
Introduction For more than two decades, search engine optimization defined how brands were discovered online. Companies invested heavily in ranking on Google, building content libraries, and competing for visibility in search results. Today, a new discovery layer is emerging. Generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude are rapidly becoming a new gateway…
-
Pave the Path. Don’t Guard the Gate.
There comes a point in your career when you pause and look back. The late nights.The rejected applications.The awkward interviews.The risks that felt bigger than your resume.The moments when you almost quit. And then you look at where you are now. The title.The responsibility.The team.The impact. Years of hard work and dedication have finally paid…
THINK WITH ALEC 