Beyond da Algorithm: Tech, Marketing, and AI Insights
Blog posts
-
YOUR CRM ISN’T BROKEN. YOUR STRATEGY IS.
For years, CRM implementations followed the same flawed pattern. A company decides it “needs a CRM,” evaluates platforms based on features and demos, signs a contract, and expects results to follow. Six months later, adoption is low. Data is messy. Sales teams still use spreadsheets. Leadership wonders why a powerful tool is delivering so little…
-
AEO 101
What Is AEO, Why It Matters, and How It’s Changing SEO Forever Search is quietly going through its biggest shift since mobile. People are no longer just typing keywords into Google. They’re asking full questions. They’re talking to their phones. They’re getting answers directly from AI tools instead of clicking ten blue links. That shift…
-
Your LinkedIn Profile Photo
What Science Says vs. What Actually Works We all do it. You land on someone’s LinkedIn profile and before you read a single word, your brain makes a snap judgment. Competent. Trustworthy. Approachable. Or… maybe not. Recruiters do it. Hiring managers do it. Clients do it.And yes, science now confirms it. But here’s the twist: science…
-
The State of E-Commerce:
Why Personalization and Guided Selling Are Defining the Winners E-commerce isn’t new anymore. The fundamentals have been accessible for nearly a decade at scale. When ShopifyPlus became broadly available to enterprise merchants in June 2016, it marked a turning point. Brands of all sizes suddenly had access to powerful infrastructure without massive technical overhead. Since then, launching…
THINK WITH ALEC 