Beyond da Algorithm: Tech, Marketing, and AI Insights
Blog posts
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AEO 101
What Is AEO, Why It Matters, and How It’s Changing SEO Forever Search is quietly going through its biggest shift since mobile. People are no longer just typing keywords into Google. They’re asking full questions. They’re talking to their phones. They’re getting answers directly from AI tools instead of clicking ten blue links. That shift…
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Your LinkedIn Profile Photo
What Science Says vs. What Actually Works We all do it. You land on someone’s LinkedIn profile and before you read a single word, your brain makes a snap judgment. Competent. Trustworthy. Approachable. Or… maybe not. Recruiters do it. Hiring managers do it. Clients do it.And yes, science now confirms it. But here’s the twist: science…
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The State of E-Commerce:
Why Personalization and Guided Selling Are Defining the Winners E-commerce isn’t new anymore. The fundamentals have been accessible for nearly a decade at scale. When ShopifyPlus became broadly available to enterprise merchants in June 2016, it marked a turning point. Brands of all sizes suddenly had access to powerful infrastructure without massive technical overhead. Since then, launching…
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WHEN YOUR BUSINESS STRATEGY DOESN’T WORK
WHAT STRONG LEADERS DO NEXT There is a moment every business eventually faces, regardless of size or stage. The strategy made sense. The plan was clear. The team executed. And yet, the results did not show up the way they were expected to. Revenue underperforms. Growth stalls. Costs rise faster than forecast. Customer response is…
THINK WITH ALEC 