Beyond da Algorithm: Tech, Marketing, and AI Insights
Blog posts
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A New Year Mindset for Uncertain Times
STARTING A NEW YEAR FEELS DIFFERENT THIS TIME. A new year usually arrives wrapped in optimism. This one feels different. The economy is tight. Job security feels fragile. The news cycle is loud and relentless. Many people are stepping into the year not with excitement, but with caution, fatigue, or quiet anxiety. That reality should…
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FROM TV SPOTS TO AI AGENTS: HOW FAST MARKETING REALLY MOVES.
If you’ve been in marketing long enough, this cartoon hits a little too close to home. Every decade, our industry grabs onto the next “silver bullet”. ✅ 80s: Big-budget TV campaigns✅ 90s: Dot-com rush✅ 00s: Social followers✅ 10s: Data, data, and more data✅ 20s: AI agents everywhere The tools change. The buzzwords change. The pressure changes.But the core truth stays…
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The AI Shockwave: The Jobs We’re Losing, the Future We’re Racing Toward
When OpenAI released ChatGPT to the public on November 30, 2022, most people saw it as an interesting tool, maybe even a novelty. No one expected it to become the fastest-growing technology adoption curve in modern history. Yet here we are, barely three years later, living in a world where working without AI tools feels…
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SEO ISN’T DEAD, IT’S EVOLVING.
What Really Happens After a Google Search Every time someone performs a Google search, the data tells a clear story: 44.9% do nothing, 34.3% click on organic listings, 19.6% perform another search or explore tabs, 0.7% click on paid ads, and only 0.5% click on AI overviews. That means nearly nine out of ten users never engage with paid or…
THINK WITH ALEC 