Beyond da Algorithm: Tech, Marketing, and AI Insights
Blog posts
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What Makes a Brand Iconic?
The Hidden Formula Behind Coke, Starbucks, and Other Timeless Names A red can, a green mermaid. No names needed, you already know the brands. But why? In a world where thousands of new brands launch every year, only a handful ever break into lasting public consciousness. Some make a splash and disappear. Others, like Coca-Cola…
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How AI-Ready Content Can Supercharge Your Email Channel
NP Digital’s latest visual on content evolution presents a compelling reality. Ranking in search has never been harder. What started as keyword-stuffed pages designed for robots has transformed into sophisticated, structured content meant to serve both humans and AI systems. The effort to rank has jumped from 41 percent (for basic keyword-based content) to a…
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Building an AI-Ready Organization Step by Step
A leader’s guide to mastering AI adoption using Gartner’s AI Maturity and Roadmap framework Introduction: Why AI Strategy Is the New Business Strategy Step 1: Build a Strong AI Strategy Foundation Headline: “Start With the Why: Align AI With Business Objectives” Step 2: Prioritize Use Cases That Deliver Real Value “No More AI Experiments, Build for…
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Should You Hire or Automate? Rethinking Talent in the Age of AI
A Shift in Executive Decision-Making The rise of AI and automation has redefined how businesses operate, but more importantly, it has reshaped how leaders need to think about talent. The traditional approach of hiring specialists for every task is no longer the default. Executives now face a critical choice: should they invest in human capital…
THINK WITH ALEC 