Beyond da Algorithm: Tech, Marketing, and AI Insights
Blog posts
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The Agency Partners to Choose and Worth Keeping.
What Great Partnerships Really Look Like! Introduction: Beyond Contracts, It’s About Connection In marketing, finding the right agency isn’t just about performance reports or award-winning case studies. It’s about finding a partner who genuinely cares about your success. Over the years, I’ve worked with agencies that hit every KPI but missed the human connection—and others…
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When Strategy Isn’t the Problem, Budget Is.
How Marketing Leaders Can Win the Case for Bigger Investment You’ve built a sound marketing strategy. The creative is sharp, the funnel is clear, and your customer journey is well-mapped. But then comes the hard stop: budget approval. Leadership loves the vision but not the spend. They want bigger results with smaller dollars. And while resourcefulness…
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How Enterprises Should Plan for a New ERP System
Introduction Enterprise Resource Planning (ERP) systems are the backbone of many large organizations. They connect finance, operations, IT, and even marketing into a unified platform that drives efficiency and visibility. Yet, for many enterprises, legacy systems are holding them back. Processes become fragmented, data silos slow down decision-making, and compliance risks grow with scale. Planning…
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What Makes a Brand Iconic?
The Hidden Formula Behind Coke, Starbucks, and Other Timeless Names A red can, a green mermaid. No names needed, you already know the brands. But why? In a world where thousands of new brands launch every year, only a handful ever break into lasting public consciousness. Some make a splash and disappear. Others, like Coca-Cola…
THINK WITH ALEC 