THINK WITH ALEC

Beyond da Algorithm: Tech, Marketing, and AI Insights

Blog posts

  • The Future of Marketing in the Age of AI: Transformation, Challenges, and Opportunities

    Introduction Artificial Intelligence (AI) is reshaping industries at an unprecedented pace, and marketing is no exception. As generative AI becomes a core part of marketing strategies, the landscape is shifting from traditional approaches to hyper-personalized, data-driven experiences. Jessica Apotheker, in her TED Talk “What Will Happen to Marketing in the Age of AI?”, highlights how AI…

  • Doing More with Less: 5 Practical Strategies for Managing Platforms & Infrastructure Efficiently

    In today’s fast-moving tech landscape, platform and infrastructure teams face an ongoing challenge—balancing innovation with limited resources. Time, budget, personnel, and process constraints often prevent teams from fully implementing best practices, despite knowing what would drive better results. Even organizations with seemingly endless budgets struggle with bottlenecks, skills shortages, and inefficiencies in platform and infrastructure management. So,…

  • Maximizing ROI Through Multi-Platform Marketing: When More Isn’t Always Better

    In today’s digital landscape, marketers constantly seek ways to improve return on investment (ROI) by expanding their reach across multiple platforms. The data from NP Digital underscores a critical insight: leveraging multiple marketing channels can significantly boost ROI—but only up to a certain point. While adding platforms initially drives strong growth, diminishing returns set in…

  • The Rise of Corporate Influencers: How Brands Are Leveraging Employee Advocacy

    The traditional corporate marketing playbook is evolving as companies embrace a new and authentic way to connect with audiences—the rise of corporate influencers. Unlike traditional influencers, these individuals are employees who use their personal brands to showcase company culture, expertise, and industry insights. This shift signals a move toward more genuine engagement, where trust and…

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THINK WITH ALEC