THINK WITH ALEC

Beyond da Algorithm: Tech, Marketing, and AI Insights

Blog posts

  • The Transition to a Cookieless Digital Landscape: What Marketers Need to Know

    The digital advertising world is undergoing a major shift as third-party cookies phase out, fundamentally changing how brands track, target, and engage consumers online. With privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) reinforcing data protection, businesses must rethink their approach to digital marketing. This transition is…

  • What Is a Service Blueprint? And Why It’s Essential for Business Success

    Definition: A service blueprint is a diagram that visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey. When businesses think about improving customer experience, they often turn to customer journey maps—but that’s only half the picture. To truly optimize service…

  • What Types ofContent Rank on Page 1 of Google in 2025?

    A data driven look at seo trends in 2025 SEO is constantly evolving, but one thing remains consistent—some content types are more likely to rank on Google’s first page than others. Recent research from NP Digital analyzed over 11 million search queries to identify the content types that dominate Page 1 rankings. The findings? Blog articles still lead the way,…

  • AI’s Impact on Employment and the Case for Universal Basic Income

    Artificial Intelligence (AI) is rapidly transforming industries across the globe, reshaping traditional workflows and redefining the nature of work. From manufacturing to finance, healthcare to education, AI’s integration is leading to increased efficiency and productivity. However, this technological advancement also brings concerns about job displacement, as machines and algorithms begin to perform tasks once handled…

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THINK WITH ALEC