Beyond da Algorithm: Tech, Marketing, and AI Insights
Blog posts
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What’s the Relationship Between UX and SEO?
User experience elements related to speed and ease of use can significantly affect SEO performance. Here are some broad areas of user experience that matter the most:
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CX is everything. Here are a few key examples of customer experience innovations in B2B.
Thyssenkrupp Elevator company Thyssenkrupp recently started using VR in many of its global showrooms so that customers can truly experience a Thyssenkrupp elevator or stairlift instead of reading a catalog. Customers can see how the item would look and work in their space and better understand the technology that goes into creating a powerful elevator. Knotel Knotel…
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Sympathy vs. Empathy in UX
Sympathy acknowledges that users are having difficulties, but empathy goes further by understanding the users’ needs and motivations. Are you unknowingly practicing sympathy instead of empathy? In an effort to practice empathy many teams mistakenly practice sympathy. Although these words have different meanings teams, often incorrectly use sympathy and empathy interchangeably. This confusion results in…
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Social Selling vs. Social Commerce
As part of a research on how users interact with companies on social media, one of the interaction types identified was around purchasing for E commerce companies with a presence on social media. There are really two ways for users to make a purchase and that’s social selling or social commerce. Social selling is similar to traditional advertising and marketing it…
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