THINK WITH ALEC

Beyond da Algorithm: Tech, Marketing, and AI Insights

Jan 26

The History of Advertising in 60 Seconds
Dec 20

In e-Commerce, focusing on experiences rather than sales can mean longer-lasting relationships with customers.

A recent study by Temkin Group found that 86% of customers who have a great experience will repurchase, as opposed to just 13% of those whose experiences are less than satisfactory. And not only will customers who’ve had great experience buy again, research has shown that they’ll also buy more. According to The Harvard Business…
Dec 11

Design thinking, a process for creative problem solving that works!

“Design thinking is a human-centric approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” — Tim Brown, CEO of IDEO In other words, design thinking is a methodology used by designers to solve complex problems, and find desirable solutions for…
Dec 7

Personalization is a hallmark of online marketing and savvy retailers like H&M are bringing it to the brick & mortar with modern technology.

H&M uses data and AI at its Times Square flagship store which has voice-activated mirrors created by Microsoft and a pair of Stockholm-based agencies. Look at the mirror long enough and facial recognition “wakes it up,” offering personalized style advice, as well as QR code-activated discounts and selfie opportunities. This tech unit lets consumers customize…

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