THINK WITH ALEC

Beyond da Algorithm: Tech, Marketing, and AI Insights

Blog posts

  • Volkswagen: Voice Activated Interactive Banner

    Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users…

  • Watch a Mercedes kill Hitler

    Mercedes-Benz has branded as “inappropriate” an advertisement featuring a C-Class mowing down a young Adolf Hitler. The 80-second clip was created as a thesis by three German film students, but Mercedes has since forced them to add bold disclaimers that identify the video as unofficial. The advert, set in the 19th century, shows a 2013…

  • Google’s Futuristic Airport Billboards Are Interactive, Allow You To Download Content

    Google’s new Australian campaign for the revamped Google Play shop lets users download music and games from airport billboards via NFC.

  • Heineken The Invite

    Heineken campaign integrates ‘beer with friends’ culture within social media.

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THINK WITH ALEC