THINK WITH ALEC

Beyond da Algorithm: Tech, Marketing, and AI Insights

Blog posts

  • Embrace Life – always wear your seat belt

    An emotional and well produced video promotes use of Seat Belts. I thought this was a great way communicating the message without actually using a vehicle in the video.

  • President of Volvo Trucks Isn’t a Daredevil. He Just Plays One in This Insane YouTube Stunt!

    The president of Volvo Trucks puts his neck on the line in his own exciting stunt. No trick filming. Just Claes Nilsson, testing the new Volvo FMX. Would you dare?

  • LG’s doomsday scenario

    We’ve seen all manner of prankvertising over the past few years, but this campaign from LG—if it’s real and not staged—could be the most brutal example yet. (It’s also questionably timed, given the Syrian crisis.) It’s one thing to scare people with a bloody head smashing through a mirror. It’s quite another to … well,…

  • Volkswagen: Voice Activated Interactive Banner

    Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users…

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THINK WITH ALEC