Beyond da Algorithm: Tech, Marketing, and AI Insights

Blog posts


  • American Giant Targets Young Adults With “Sh*t Old Men Say” Campaign

    American Giant is running Facebook and Twitter ads during the next few weeks to push a 90-second online video that features a handful of male senior citizens lamenting the ways of modern youth. One of the video’s better moments involves an elderly gentleman commenting on young men and their droopy pants: That’s what belts are…

  • Embrace Life – always wear your seat belt

    An emotional and well produced video promotes use of Seat Belts. I thought this was a great way communicating the message without actually using a vehicle in the video.

  • President of Volvo Trucks Isn’t a Daredevil. He Just Plays One in This Insane YouTube Stunt!

    The president of Volvo Trucks puts his neck on the line in his own exciting stunt. No trick filming. Just Claes Nilsson, testing the new Volvo FMX. Would you dare?

  • LG’s doomsday scenario

    We’ve seen all manner of prankvertising over the past few years, but this campaign from LG—if it’s real and not staged—could be the most brutal example yet. (It’s also questionably timed, given the Syrian crisis.) It’s one thing to scare people with a bloody head smashing through a mirror. It’s quite another to … well,…