THINK WITH ALEC

Beyond da Algorithm: Tech, Marketing, and AI Insights

Blog posts

  • Mini UK’s Not Normal Campaign – HERE’S TO YOU ALL.

    This Summer Mini celebrated the NOT NORMAL relationship with MINI fans. See what MINI drivers experienced driving down London’s Cromwell and visit the site for more info. #MININOTNORMAL day Microsite link: http://www.mini.co.uk/NOTNORMAL?campaignid=MINI_SocialMedia&advertiserid=MINI_CGM&bannerid=NOTNORMAL

  • Kontor Records: Back To Vinyl DM Pack App

    I love this. Here’s a slightly different DM Pack aimed at creative directors, created by Kontor Records promoting a new sound track they thought the advertising industry needed to hear. It’s called Back To Vinyl, where your mobile phone becomes the activation point for the physical vinyl DM piece…

  • The RAV4 Outdoor Website

    How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track…

  • American Giant Targets Young Adults With “Sh*t Old Men Say” Campaign

    American Giant is running Facebook and Twitter ads during the next few weeks to push a 90-second online video that features a handful of male senior citizens lamenting the ways of modern youth. One of the video’s better moments involves an elderly gentleman commenting on young men and their droopy pants: That’s what belts are…

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THINK WITH ALEC