Smart Car has been getting some huge buzz around their animated twitter ads from Argentina, but this highly innovative piece of digital convergence might just beat it. It’s called Smart eBall, but think of it as a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third generation, electric Smart…
This Summer Mini celebrated the NOT NORMAL relationship with MINI fans. See what MINI drivers experienced driving down London’s Cromwell and visit the site for more info. #MININOTNORMAL day Microsite link: http://www.mini.co.uk/NOTNORMAL?campaignid=MINI_SocialMedia&advertiserid=MINI_CGM&bannerid=NOTNORMAL
I love this. Here’s a slightly different DM Pack aimed at creative directors, created by Kontor Records promoting a new sound track they thought the advertising industry needed to hear. It’s called Back To Vinyl, where your mobile phone becomes the activation point for the physical vinyl DM piece…
How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track…